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Show your best work so new customers trust you at first glance.
Your Website Should Do More Than Look Good Your website is often the first impression customers get of your company and it should be built to win their trust and their business.
At 28 Circles, we specialize in website design for asphalt contractors who want more than a nice-looking site.
We build smart websites that capture leads, follow up automatically, and connect seamlessly with your marketing system. Every design is built around how real paving companies operate, helping you stand out in local searches, turn visitors into estimate requests, and keep customers engaged year after year.
Most marketing agencies can build a website.
We build one that understands your industry, your season, and your customers, so it works as hard as you do.
Why It Matters
Your website is the center of your marketing system.
It is where every Google ad, postcard, and map listing sends people when they are ready to hire.
Most paving websites only show photos and a phone number.
Ours are built to convert visitors into estimate requests and calls.
We use clear calls to action, clean design, and optimized layouts that guide visitors toward taking the next step, whether that is filling out a form, starting a chat, or calling your office.
Whether someone fills out an estimate form, sends a message through chat, or calls after hours, your website keeps working for you.
Smart Features That Set You Apart
Conversion Optimization
Every page is designed with one goal, to get the visitor to take action. From layout to language, we guide them toward calling or requesting an estimate.
Automatic Lead Follow-Up
When someone requests an estimate, the system instantly sends a confirmation message and triggers your marketing automation to follow up.
AI-Powered Live Chat
Visitors can ask questions and get quick answers from an AI assistant trained on your services, service areas, and process. It keeps leads engaged and filters out spam before it reaches your inbox.
Mobile-First Design
More than half of visitors browse on their phones. Your site will look great and load fast on any device.
SEO-Ready Framework
Every page is structured for Google Search and Maps visibility.
Accessibility Optimization (WCAG)
We build your website to meet WCAG standards, similar to ADA compliance for parking lots, but for your website. This ensures your site is easy to navigate for everyone and demonstrates your commitment to professionalism and inclusivity.
How It Fits Into the System
Your website is the foundation of everything we do. It connects directly with your Google Business Profile, Reputation Management, and Marketing Automation systems to create a complete marketing engine.
When someone finds you online, your site captures their interest, answers their questions, and helps them take the next step. It does not just represent your business, it works for it.
What You Can Expect
You will have a website that looks professional, performs fast, and helps convert more visitors into real customers. Your leads will receive instant responses and ongoing follow-up, even when you are in the field.
Your site will also meet WCAG accessibility standards, showing customers and search engines alike that you care about quality and compliance.
And your brand will stand out as professional, modern, and easy to work with.
Let’s Build Your Smart Website
If you are ready for a website that not only looks great but actively helps you grow your business, we can help.
Who We Work With
