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Blacktop Banter Guest Appearance

I had the opportunity to site down and talk shop with Marvin Joles, host of “Blacktop Banter”. Marvin is also owner of Wis-Coat, an asphalt maintenance company servicing western Wisconsin and has 20+ years experience in the industry. If you are a just starting out or a smaller company looking to grow this is a […]
May 2, 2022

35 min

6 Ways To Maximize Customer Lifetime Value for Your Asphalt Paving Company

When growing our businesses, we often think of ways to generate more leads and getting more customers. What we often forget is maximizing our customers’ lifetime value to our business. Just think about it. We’ve spent money on marketing to land one customer, and now we are looking to spend more money to get more […]
April 2, 2022

6 min

How to Turn more Bids into Paying Jobs

Do you want to win more projects, increase your sales and keep your equipment and employees busy? Sure you do. Did you know it takes on average 8 touches before someone will buy from you? Each touch point should help the prospect develop trust and confidence in your company. Creating 8 memorable touch points is […]
December 15, 2021

6 min

Use LinkedIn to connect with Property Managers

It’s no surprise.With more than 560 million users, LinkedIn is one of the most powerful social media platforms for your marketing efforts.However, your LinkedIn success relies not on peddling your service, but on “Social Selling.”Social selling is building relationships online by answering questions and promoting engaging content to position yourself as an industry expert.The more […]
December 2, 2021

7 min

Is Your Reputation Costing You Paving Projects

A strong business reputation is essential in today’s marketplace. You have worked hard to deliver a quality product and its what sets your paving company from your competitors. Why does it even matter what people on the internet has to say about your business? You might be thinking, “This has no impact on your bottom […]
May 2, 2021

3 min

8 Social Media Marketing Tips To Grow Your Asphalt Paving Company

Let’s face it. The asphalt paving industry is far from being an ‘exciting business’ for most people. It can be boring, bland, and even complicated. However, these are the same exact reasons why you shouldn’t shy away from using social media to promote your asphalt paving business. When done right, not only can you let […]
December 2, 2020

7 min

The Ultimate Guide To Google Ads PPC For Asphalt Contractors

Gone are the days of using telephone directories for advertisement. Marketing has become a lot more complicated than paying someone to include your company name on a yellow page and waiting for your phone to ring. Now, everything is digital. You can create your own website which can include all the information about your company […]
March 5, 2020

15 min

5 Steps To Grow Your Asphalt Paving Company With Facebook Ads

Facebook ads can be intimidating. However, in today’s marketing landscape, Facebook Ads can be the key to your asphalt paving company’s growth. With more and more people using social media platforms as a way to connect with businesses and scouting for products and services they’d like to avail, not using Facebook Ads as a marketing […]
February 15, 2020

5 min

5 Inexpensive Marketing Ideas for Asphalt Contractors

While obviously, we are big fans of using internet marketing to help grow your paving business. There a lot of low-cost ways to market your company. Here are some tips we have picked up from other business owners. 1. Mark all your equipment While this might seem like a no-brainer, we run across companies all the time […]
January 2, 2020

3 min

7 Common Mistakes Contractors Make Running Google Ads

“I tried AdWords and Bing Ads, but never got any results.” “100% waste of money! It doesn’t work.” I talk with a lot of asphalt contractors from around the country and the common theme is that paid internet traffic is a waste of money. I beg to differ. In 2017 Google’s ad revenue was a […]
December 12, 2018

4 min