Social Media

You work hard to earn every customer, but if you’re not following up, you’re leaving future work and easy referrals on the table.

At 28 Circles, we help asphalt contractors stay connected to past customers with strategic, done-for-you email campaigns. These aren’t spammy blasts. They’re professional messages that build loyalty, spark action, and drive new business from the customers you’ve already earned.

Before a customer calls, they almost always check your Facebook or Google profile. If your page looks outdated or inactive, they start to question how your business operates.

A consistent, active presence builds confidence and reinforces your reputation. It also supports your SEO, since regular posting and engagement help you appear more trustworthy to both customers and search engines.

We write and design your emails in your company’s voice, using the tone and style your customers expect.

Each campaign is scheduled to coincide with your paving season, ensuring messages are sent when customers are most likely to need your services.

We manage everything, including content, layout, and delivery, so you can focus on your business.

You approve the message and watch the responses come in.

Email works even better when combined with your other marketing tools.

It connects directly with your Direct Mail, Reputation Management, and Marketing Automation systems.

For example, when someone gets your postcard, sees your Google reviews, and later receives a reminder email, that consistency builds trust and strengthens your brand.

If your last post was months ago, we can help.

We’ll manage your social profiles so your brand always looks active, professional, and ready for new business.