Marketing Automation

Most asphalt contractors lose jobs because they don’t follow up fast enough or miss calls when they’re on site. Marketing automation solves that by keeping your communication running even when you’re busy.

At 28 Circles, we build systems that automatically follow up with leads, remind past customers about maintenance, and help you earn more reviews—all without adding to your workload.

It’s like having a dependable office assistant that never forgets a lead and never takes a day off.

Every missed call or forgotten follow-up is lost money. Automation keeps your leads moving and your customers engaged all year.

It responds quickly when a form is completed or a call is received. It sends reminders when a past customer is due for sealcoating. It keeps your name in front of people even when you’re focused on running your crews. You save time, close more work, and stay connected, without needing to manage every step manually.

Our AI voice system ensures that every call is answered. When someone calls after hours or when your team can’t pick up, the AI answers, collects the details, and filters out spam calls.

You get only the real leads that matter.

It can also act as a rollover system during the day if your line is busy. This means fewer missed calls and fewer potential jobs slipping through the cracks.

The AI never replaces real people. It simply ensures that no customer feels ignored and every opportunity is captured.

Email works even better when combined with your other marketing tools.

It connects directly with your Direct Mail, Reputation Management, and Marketing Automation systems.

For example, when someone gets your postcard, sees your Google reviews, and later receives a reminder email, that consistency builds trust and strengthens your brand.

New leads are important, but your past customers are the easiest and most profitable source of new work. We use marketing automation to stay in front of them year after year.

Our system sends automated emails and direct mail reminders when it’s time for maintenance, sealcoating, or other seasonal services. We also schedule friendly follow-up messages that thank them for their business and encourage them to refer others. This keeps your company top of mind and helps fill your schedule with repeat work from customers who already trust you.

It’s a simple way to protect your customer base and grow long-term relationships automatically.

Marketing automation is the engine that connects everything we build.

It works alongside your Reputation Management, Email Marketing, and Direct Mail systems to keep your company top of mind.

When a job is completed, it triggers a thank-you message. When a quote request comes in, it is confirmed instantly. When a customer hasn’t booked a service in a while, it can send a reminder.

Everything runs automatically in the background, so your marketing is always working on your behalf.

If you want to stay connected, capture more leads, and keep your marketing running automatically, we’ll build the system for you.