More repeat work from past customers.
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Stay connected with the customers who already trust you.
You work hard to earn every customer, but if you’re not following up, you’re leaving future work and easy referrals on the table.
At 28 Circles, we help asphalt contractors stay connected to past customers with strategic, done-for-you email campaigns. These aren’t spammy blasts. They’re professional messages that build loyalty, spark action, and drive new business from the customers you’ve already earned.
Why Email Matters
Most paving companies focus on generating new leads but often overlook the value of past customers.
Your email list is complete of people who already know your quality and trust your work.
Email marketing lets you:
- Remind past customers when it’s time for sealcoating or maintenance
- Promote early-season specials or schedule reminders
- Ask for reviews and referrals at the right time
It’s an easy and affordable way to increase revenue without spending more on ads.
How We Handle It
We write and design your emails in your company’s voice, using the tone and style your customers expect.
Each campaign is scheduled to coincide with your paving season, ensuring messages are sent when customers are most likely to need your services.
We manage everything, including content, layout, and delivery, so you can focus on your business.
You approve the message and watch the responses come in.
Part of a Bigger System
Email works even better when combined with your other marketing tools.
It connects directly with your Direct Mail, Reputation Management, and Marketing Automation systems.
For example, when someone gets your postcard, sees your Google reviews, and later receives a reminder email, that consistency builds trust and strengthens your brand.
Build a Brand Customers Remember
Email isn’t just about promotions. It helps shape how customers see your company over time. Every message reinforces your name, your professionalism, and your reliability.
When customers hear from you regularly, they remember you first when it’s time for the next project. That’s how real brands are built—through consistency and care.
What You Can Expect
Let's Plan Your Next Campaign
If you want to keep your customers engaged and ready to book, we’ll create an email plan tailored to your season and goals.















