How long do you wait for a website to load?
Well, according to statistics, half of us don’t even wait two seconds for website content to pop up!
But, why is website load speed so important? What difference does a fraction of a second make?
1. Website speed is the first impression you ever make
First impressions are vital on the web. Your customers, readers, and website visitors make an instant judgment about you and your business.
If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy.
2. We expect speed!
The internet sets a high bar when it comes to site speed. We expect, and demand fast loading times.
Here are the hard facts:
47% of people expect your site to load in less than 2 seconds.
40% will abandon it entirely if it takes longer than 3 seconds.
You get a little bit more room to move with mobile visitors, but not much. 85% of internet users expect a mobile site to load as fast or faster than on their desktop.
It’s clear that we all expect quick results whether we’re on a laptop, desktop, tablet, or mobile phone. Think about how you use the internet every day. You’re looking for quick answers and immediate results.
3. The long-term effect of slow website speed
We’ve established that slow loading speed leads to an instant drop-off in visitors. Nearly half of your potential visitors have already vanished. But there is a long-term effect here too. That long loading time gradually stunts your natural growth and word-of-mouth.
Customers slowly stop referring your service to others because of a poor experience. Established websites are less likely to link back to your content. It might even put people off signing up to your newsletter.
We often link a slow website to a lack of credibility, which may hurt your brand in the long run.
4. Website speed affects your Google rank
Google have a self-confessed love of speed. In July of 2018, page speed became a ranking factor. Yes, if you have a slow site, it might be holding back your sites ranking. Search Engine Land had a nice write up about Google’s Announcement.
“We’re striving to make the whole web fast”
They’re on a mission to make sure the internet is super speedy, easily accessible, and useful. So far, they’re doing a pretty good job.
Here’s the interesting bit:
“Google will reduce the amount of crawlers it sends to your site if your server is slower than two seconds.”
That means Google is less likely to pick up your latest blog post, or notice any other recent updates. And that might harm you.