We run across this all the time: A paving owner has all the latest and greatest equipment, spending 100,000 of dollars on equipment, but wont’t spend $2,000 on a new website.
Your website is an extension of your company and most of the time is the first impression a prospective customer might have your company. Also, for some contractors implemented SEO in their marketing plan, its their best sales person. Why not invest a few dollars into a new site which matches your new equipment? I assure you the ROI is going to be much higher then what your equipment provides.
1. Your Website Isn’t Mobile-Friendly
Over 50% of web traffic is now done on a phone. If your site isn’t mobile friendly then you are losing out on 50% of the people looking for an asphalt contractor. You can test your website here to see if its friendly or not.
2. Your Website Takes too Long to Load
Going back to 50% of people searching on their phone. Ever second it takes to load your site, 10%-20% of your visitors press the back button and never see your site. You can test your site here to see how long it takes to load. Ideally your home page should be under 1 megabyte
3. Your Design is just outdated.
Just like new paving equipment has more bells and whistles to help your crews lay down more tonnage, websites design has advanced to make sites more visually pleasing and easier to navigate.
4. Your Branding and Website don’t match
Companies branding change over time and your website should match these changes.
5. There is no “clear call to action”
People landing at your site are most likely looking for a paving contractor. You need a clear “this is what you need to do next to get a quote”.
6. You Site has No Social Proof.
People now a days love to read past customer reviews. So if you have Google reviews, Facebook Reviews etc, post them on your site with a link to the original reviews.
7. You Have No Videos
Videos are becoming more and more important. Videos help the user connect with the company. Remember people buy from people they like and trust, a video is very effective at connecting people.
8.The copyright date is wrong
The copyright date at the bottom of your site hasn’t been updated since the site was launched.
If you have questions or would like a full site audit please feel free to contact us.